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CONTENT CREATION

Engages your Audience

Storytelling has become a critical component of creating content that stands out to your target audience. Effective storytelling increases engagement between a brand and its audience, which helps drive conversions and, ultimately, revenue growth.

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Animated Videos

Promotion Videos

Training Videos

Content Writing

The importance of Storytelling in Marketing

One of the earliest ways of communication was storytelling and oral stories would be passed down from generation to generation. Now, stories are a huge portion of our entertainment and are still used as a way to convey messages. So, what are some of the advantages of incorporating storytelling into your marketing strategy?
  • Makes your content more human
  • Builds an emotional connection with customers
  • Creates a strong brand personality
  • Engages your audience

3 Steps to Building YOUR Compelling Brand Story

Start with data
  • Research Consumers by creating a map of their buying journey
  • Complete a Competitor Analysis, SEO Keyword Research, & Interview Sales Team
  • Build testimonials and create case studies from previous consumers to showcase value of product/service
01
Create a storyline
  • Write your Story with 2 characters: Hero & Helper
  • Hero: Consumer who needs the product/service & Helper: Your Brand
  • Take the Hero from where they are to where they want to be in the story
02
Build an emotional connection
  • Identify emotional trigger words and use them to build emotional connection
  • Think of the emotional needs your product/service fulfills
  • Make story relatable for the audience
  • Determine the emotional motivations behind your customer’s goals by digging back into your data
03

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